Friday, March 19, 2010

Interview with BodyRock Sport owner Kelly Dooley

Kelly  Dooley is the owner and creator of BodyRock Sport.  After meeting her and viewing her collection I had sit down with her and get the scoop about her company and what goes into making the ideal sports bra. 

How has the public responded to BodyRock Sport?
Overall, the public has responded to BodyRock Sport very positively, especially women who (A) prioritize fitness and (B) are looking for something different. The most avid consumers are serious athletes--anyone from triathletes and marathoners to cheerleaders and dancers. BodyRock represents a new niche in the fitness industry, so some women absolutely love the product while others don't quite understand the purpose of BodyRock. But the objective is very simple: to encourage women to look and feel good while they're working out and while they're out and about all day. For women whose lives revolve around fitness, BodyRock not only makes sense but also enables them to spice up their workout wardrobes. I can spot my customers from a mile away--they're polished, savvy, bold, fit and confident, and they have that swagger that so many other women lack.
To read the rest of Kelly's interview please visit

Sunday, March 14, 2010

Fitness Reads

A few healthy-eating guides that will help get or keep you on track.

The Big Skinny: How I changed my Fattitude, by Carol Lay.  Is on sale for $12. 24 at Amazon

Joy's Life Diet: Four Steps to Thin Forever by Joy Bauer on Amazon.
Joy has several other books that may peak your interest pertaining to healthy cooking and dieting.

The Complete Beck Diet for Life, by Judith S. Beck, Ph.D. is $16.47 on Amazon.

Thursday, March 11, 2010

Fit Fashion

We always want to look our best even if we are working out, view the links below that will keep you looking sporty in and out of the gym.

Fresh Karat

Cute Finds for the Gym

Fit Couture

Ashley Tisdale Fashionably Fit

Get A Grip

Wednesday, March 10, 2010

Punk Rope: Join the Fun!

What is Punk Rope?
A playful cross between recess and boot camp, Punk Rope is a theme-driven, interval-style, song-based class, which incorporates creative calisthenics, games, partner drills, and rope jumping. The emphasis is both on fun and delivering an effective total body workout. Fitnesswise, the focus is on improving aerobic conditioning, anaerobic conditioning, coordination, and agility. Healthwise, the big benefits are improved body composition and bone density.

To learn more about Punk Rope read my one on one interview with the owner and creator Tim Haft on

Tuesday, March 9, 2010

Yoga Event at Bloomingdales

March 10, 2010, 6pm
Preview the spring collection of Beyond Yoga with owner/designer and renowned yoga instructor, Jodi Guber.
As a thank you, receive great gifts with any Beyond Yoga purchase.*

*One gift per customer; while supplies last.
Check out Beyond Yoga's spring collection at Bloomies and take a class with founder Jodi Gruber on March 10 at 6PM.

Friday, February 26, 2010

Soul Cycle:Can you handle it?!

Come out this Monday to have a spinning experience you have never had before!

Wednesday, January 27, 2010

Get a sexy back with this move